A new, highly stereoselective synthesis of (E)-droloxifene is reported. Deprotection of 3, 4′- dimethoxybenzophenone and selective pivaloylation of the 3′-phenolic position gave 4- hydroxy-3′-(trimethylacetoxy) benzophenone. A McMurry reaction between the preceding benzophenone and propiophenone gave the (E)-olefin as a major product (14: 1 E/Z ratio in crude reaction), which was then alkylated with 2-dimethylaminoethyl chloride and ...