The fast growth of microfluidic applications based on complex fluids is a result of the unique fluid dynamics of these systems, enabling the creation of devices for health care or biological and chemical analysis. Microchannels designed to focus, concentrate, or separate particles suspended in viscoelastic liquids are becoming common. The key fluid dynamical issue on which such devices work is viscoelasticity-induced lateral migration. This phenomenon was discovered in the 1960s in macroscopic channels and has received great attention within the microfluidic community in the past decade. This review presents the current understanding, both from experiments and theoretical analysis, of viscoelasticity-driven cross-flow migration. Examples of promising microfluidic applications show the unprecedented capabilities offered by such technology based on geometrically simple microchannels and rheologically complex liquids.