A new series of V-shaped pyridine-cored π-conjugated oligomers are synthesized utilizing two-fold Heck/Suzuki coupling reactions. Optical properties of these compounds (λmax= 390– 449 nm, Φfl= 79–5%, in solutions) are discussed. They are shown to be thermally stable and soluble in common organic solvents. Stilbenoid oligomers exhibited much higher fluorescence quantum yields than tri-and tetra-phenylethylene substituted oligomers in ...