Abstract The reaction of 1, 2-dibromo-1, 2-bis (4-methoxyphenyl) ethane with alcohols was associated with rearrangement to give the corresponding bis (4-methoxyphenyl) acetals. In boiling ethylene glycol 4, 4′-dimethoxy-deoxybenzoin was also obtained due to an aldehyde-ketone rearrangement. 4, 4′-Dimethoxybenzophenone was also formed being apparently derived from the acetals. The mechanism of formation of the acetals has been ...