Abstract Cyclohexanone with the pMeOC 6 H 4 and CH 2 [DOUBLE BOND] C (Me) substituents at the C3 and C4-positions was prepared from (+)-β-pinene and converted to the allylic picolinate by a Masamune–Wittig reaction followed by reduction and esterification. Allylic substitution of this picolinate with Me 2 CuMgBr⋅ MgBr 2 in the presence of ZnI 2 proceeded with γ regio-and stereoselectively to afford the quaternary carbon center on the ...